{"created":"2023-06-19T11:40:22.590038+00:00","id":588,"links":{},"metadata":{"_buckets":{"deposit":"a52c4c96-15ef-4b7f-a191-0c140216b5ad"},"_deposit":{"created_by":4,"id":"588","owners":[4],"pid":{"revision_id":0,"type":"depid","value":"588"},"status":"published"},"_oai":{"id":"oai:setsunan.repo.nii.ac.jp:00000588","sets":["1:3:234:68:70"]},"author_link":["978","979","977"],"item_1_alternative_title_5":{"attribute_name":"論文名よみ","attribute_value_mlt":[{"subitem_alternative_title":"バイタイケイカク ノ コウリツセイ ノ ソクテイ ト カイソウグラフ ニヨル ヒョウカ"}]},"item_1_biblio_info_14":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2008-02","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"2","bibliographicPageEnd":"87","bibliographicPageStart":"75","bibliographicVolumeNumber":"15","bibliographic_titles":[{"bibliographic_title":"経営情報研究 : 摂南大学経営情報学部論集"}]}]},"item_1_creator_6":{"attribute_name":"著者名(日)","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"田中, 克明"}],"nameIdentifiers":[{"nameIdentifier":"977","nameIdentifierScheme":"WEKO"}]}]},"item_1_creator_7":{"attribute_name":"著者名よみ","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"タナカ, カツアキ"}],"nameIdentifiers":[{"nameIdentifier":"978","nameIdentifierScheme":"WEKO"}]}]},"item_1_creator_8":{"attribute_name":"著者名(英)","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"Tanaka, Katsuaki","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"979","nameIdentifierScheme":"WEKO"}]}]},"item_1_description_1":{"attribute_name":"ページ属性","attribute_value_mlt":[{"subitem_description":"P(論文)","subitem_description_type":"Other"}]},"item_1_description_11":{"attribute_name":"抄録(日)","attribute_value_mlt":[{"subitem_description":"本論文では、マス4媒体(新聞、雑誌、ラジオ、テレビ)を使った新製品の媒体計画について、どの媒体計画が効率的であったかを過去に実施された広告キャンペーンのデータを利用し、データ包絡分析(DEA)という一種のフロンティア分析を使って識別することを目的とする。さらにデータをネスト化分解し、分解した結果を使って階層的グラフを作成することで、効率的でなかった媒体計画を改善するための指針を提供する方法を提案する。実証例として新製品の広告キャンペーンのデータを使った分析結果を示した。","subitem_description_type":"Other"}]},"item_1_source_id_13":{"attribute_name":"雑誌書誌ID","attribute_value_mlt":[{"subitem_source_identifier":"AN1043902X","subitem_source_identifier_type":"NCID"}]},"item_1_text_10":{"attribute_name":"著者所属(英)","attribute_value_mlt":[{"subitem_text_language":"en","subitem_text_value":"Faculty of Business Administration and Information Setsunan University"}]},"item_1_text_2":{"attribute_name":"記事種別(日)","attribute_value_mlt":[{"subitem_text_value":"研究論文"}]},"item_1_text_3":{"attribute_name":"記事種別(英)","attribute_value_mlt":[{"subitem_text_language":"en","subitem_text_value":"Articles"}]},"item_1_text_9":{"attribute_name":"著者所属(日)","attribute_value_mlt":[{"subitem_text_value":"摂南大学経営情報学部"}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2008-02-01"}],"displaytype":"detail","filename":"KJ00004837922.pdf","filesize":[{"value":"497.9 kB"}],"format":"application/pdf","license_note":"Copyright (c) 2014 by Setsunan University","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"KJ00004837922","url":"https://setsunan.repo.nii.ac.jp/record/588/files/KJ00004837922.pdf"},"version_id":"9a3d624b-10d9-46e5-8cd4-d4c09bb6978c"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"媒体計画の効率性の測定と階層グラフによる評価","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"媒体計画の効率性の測定と階層グラフによる評価"},{"subitem_title":"Measuring the efficiency of media Planning by a multi-level Graph","subitem_title_language":"en"}]},"item_type_id":"1","owner":"4","path":["70"],"pubdate":{"attribute_name":"公開日","attribute_value":"2008-02-01"},"publish_date":"2008-02-01","publish_status":"0","recid":"588","relation_version_is_last":true,"title":["媒体計画の効率性の測定と階層グラフによる評価"],"weko_creator_id":"4","weko_shared_id":4},"updated":"2023-06-19T12:09:06.163402+00:00"}